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Local TV and Video Innovation Showcase
News Samantha LaBarbara 2/19/25 News Samantha LaBarbara 2/19/25

Local TV and Video Innovation Showcase

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Multiscreen TV Advertising Terminology
News Samantha LaBarbara 2/18/25 News Samantha LaBarbara 2/18/25

Multiscreen TV Advertising Terminology

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How Data is Keeping TV King
News Samantha LaBarbara 1/30/25 News Samantha LaBarbara 1/30/25

How Data is Keeping TV King

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Fast Take on Cord-Cutting: Dispelling the Myths
News Samantha LaBarbara 1/27/25 News Samantha LaBarbara 1/27/25

Fast Take on Cord-Cutting: Dispelling the Myths

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2024 Cynopsis Big TV Conference (Copy)
News Samantha LaBarbara 1/17/25 News Samantha LaBarbara 1/17/25

2024 Cynopsis Big TV Conference (Copy)

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Ampersand’s New Measurement Platform Combines Linear And Streaming Data
News Samantha LaBarbara 1/16/25 News Samantha LaBarbara 1/16/25

Ampersand’s New Measurement Platform Combines Linear And Streaming Data

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2024 Cynopsis Big TV Conference
News Samantha LaBarbara 12/17/24 News Samantha LaBarbara 12/17/24

2024 Cynopsis Big TV Conference

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Next in Media Special Episode
News Samantha LaBarbara 12/10/24 News Samantha LaBarbara 12/10/24

Next in Media Special Episode

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Ampersand’s National Insights Report: Modernizing Reach & Frequency
Insights Samantha LaBarbara 11/19/24 Insights Samantha LaBarbara 11/19/24

Ampersand’s National Insights Report: Modernizing Reach & Frequency

It all begins with an idea.

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Ampersand Partner Insights
News Samantha LaBarbara 11/11/24 News Samantha LaBarbara 11/11/24

Ampersand Partner Insights

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Addressing TV Ad Fragmentation with Data Clean Rooms: Insights from Ampersand
News Samantha LaBarbara 10/31/24 News Samantha LaBarbara 10/31/24

Addressing TV Ad Fragmentation with Data Clean Rooms: Insights from Ampersand

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7 Swing States Have Been Inundated With Political Ads
News Samantha LaBarbara 10/17/24 News Samantha LaBarbara 10/17/24

7 Swing States Have Been Inundated With Political Ads

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Addressing TV ad fragmentation: Don't try to boil the ocean
News Samantha LaBarbara 10/16/24 News Samantha LaBarbara 10/16/24

Addressing TV ad fragmentation: Don't try to boil the ocean

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How I Learned To Embrace Uncertainty and Accelerate My Sales Career
News Samantha LaBarbara 9/26/24 News Samantha LaBarbara 9/26/24

How I Learned To Embrace Uncertainty and Accelerate My Sales Career

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The Carriage Fee Negotiations Between Disney And DirecTV May Take Awhile
News Samantha LaBarbara 9/6/24 News Samantha LaBarbara 9/6/24

The Carriage Fee Negotiations Between Disney And DirecTV May Take Awhile

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The Untold ROI of Investing in Women’s Sports
News Samantha LaBarbara 9/6/24 News Samantha LaBarbara 9/6/24

The Untold ROI of Investing in Women’s Sports

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An interview with Ampersand’s Rachel Herbstman and Anastasia Dukes-Asuen
News Samantha LaBarbara 9/5/24 News Samantha LaBarbara 9/5/24

An interview with Ampersand’s Rachel Herbstman and Anastasia Dukes-Asuen

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The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well
News Samantha LaBarbara 8/9/24 News Samantha LaBarbara 8/9/24

The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well

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Televisionation—Talk Back to Television: Ampersand CRO, Ethan Heftman
News Samantha LaBarbara 7/25/24 News Samantha LaBarbara 7/25/24

Televisionation—Talk Back to Television: Ampersand CRO, Ethan Heftman

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Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?
News Samantha LaBarbara 7/25/24 News Samantha LaBarbara 7/25/24

Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

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